I am continuously astounded to see how many companies allocate marketing budgets to promote their brands and attract more customers, then fail to understand that if they don’t invest in their people and the culture within their business, the initial brand building investment has been wasted. Beyond Brand manages to explain in a simple step by step guide an understanding of the customer journey and the necessity of getting this right. It is a go-to business manual and transitions all sizes of businesses it is relevant for start-up, SME though to the major corporates.