In the modern world of global competitive business, developing, protecting and projecting your brand and enhancing the customer experience is critical. The unprecedented disruption the global economy has experienced over the last decade and almost certainly will continue to see, means this is very important. During my career at John Lewis, this dedication to brand, reputation and the customer experience was fundamental to our success. Beyond Brand is an enlightening and engaging exploration of many themes I recognise from experience and I wholeheartedly recommend it, no matter what the sector or business you are in.
The seven principles are foundational to the success of your brand and the new competitive advantage. Craig teaches a framework that can be used by a business of any size to improve the experience its customers and employees receive. If you want to attract more customers and then keep them for longer, this gives you the steps required to deliver this.
The new battleground for customer loyalty isn’t product, it’s the experience your customers have with your products and with you as an organization. Craig provides a powerful framework, backed by data, real-life case studies and practical tools, to identify and rectify failure points in the customer experience.
Every business’s ideal customer isn’t an engaged one. It’s a loyal one. Someone who buys. Who keeps buying. And who tells their contacts to buy too. And you’ll only get these customers if you give them an incredible experience such that they crave more. Craig gives you step-by-step guidance how to do just that. A revelation.’
As the business world plummets headlong into dealing with an era of ‘everyone knowing everything instantly’, what people, customers and employees know (or experience) from brands will increasingly shape their desire to engage, or disengage with them. Beyond Brand is a useful understanding of this continuing shift to the ‘Experience Economy’ and to help ensure you or your business isn’t left behind.”
Today’s marketplace is so crowded, that consumers have lots of choice and therefore have become very savvy with the brands they like to associate with, the level of service they expect and the price they are prepared to pay. As we find certain brands that we recognise and become comfortable with, we tend to stick with them once we know they match our vision and values. Beyond Brand provides valuable insight into the importance of building credibility with your target market and how to invest in an experience that means consumers fall in love with your brand.
Knowing where your Brand Experience is today, will help you plan where to take it tomorrow. The Discovery phase gives you the foundations to start building your new design on.
Knowing where your brand sits today is one thing. But knowing how to design the right experience, one that helps your business stand out from the crowd is another!
A plan without action is just a dream! We are there to support you implement your new design, enabling you to see the results and feel the benefit.
Lots of people claim to be able to help your business grow, so what is it that makes Beyond Brand different? With a proven methodology behind us, you will feel three benefits that differentiate us from anyone else.
Specifically designed and proven to attract and retain more customers for larger SME’s and mid-market businesses
Providing larger SME’s with the same competitive advantage used by the big corporates, but without the big bills of consultancy.
Supported by experts at all stages in the process, from understanding your starting position, through to implementing your improvements.